Our Story

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An alternative to Amazon where your purchase helps small business.

Belle & Pepper was established in May 2020, to offer something different compared to other baby shops. I want to offer mums and their babies stylish and beautifully designed items to fall in love with.

I’m Amelia, the founder and creative director of Belle & Pepper. After becoming a first-time mum, I quickly realised our options for affordable and well-designed baby products were limited. With my background working at global tech giants Google and Facebook I decided to use my skills to bring new mums what they really want. Beautifully designed baby products that don’t cost the earth and this was how Belle & Pepper was born. 

Belle & Pepper supply the latest trending baby products, hospital bag essentials, teethers, toys and baby clothes from a number of retailers globally. An alternative to Amazon where your purchase helps small business.

As a mum I know how crucial flexible working is - and so Belle & Pepper exclusively employs local mums.

Our close-knit team works flexibly and effectively around each other, sourcing unique products and providing customer service that is second to none.

Purchasing from Belle & Pepper you are not only supporting a small business but also supporting working mums who are balancing their work and family life.

Shopping small is now more important than ever. Every purchase you make counts towards keeping us growing.

Amelia xx